Working for a company

Thr r verticals and functions in any company, inter related in ways that r complex to define bt r critical to acheive d mission nd vision of the company.thr may be certain roles which get in touch wotht d customers directly nd other r support functions. ex of the previous one ll be d sales role.

so sales mgrs develop a cm insight nd knw d real story of d battlefield...thy can best expalin u d cm expectations nd can give sm very valuable insights when company is stratisin to beat d competetion. sales team need support frm ohr functions nd if thy dnt get enough support, thr job becomes on both the counts....to meet d external cm expectation (as only thy r asked if deivery is nt upto d mark) when other teams r nt uotp sales team expectation. then thr comes d language of bamboo...bt tht works nd doesnt work...it is both ways depending on with whom u r dealin nd wht is d issue and more importantlt...hw is ur process defined.

in fact durin my b school, when i read CRM it emphasized a lot to bring all functions into cm contact ( directly/indiecrectly) bt i am seein one organization failin in doin it. 

sales team need to hv a upperhand in terms changin d way othr functons work, if tht is nt in d cms interest. though this shud happen with in d limits of stnrd prcess execution.